Canadian online intimidates brand Knix has officially opened its first-ever offline locations in Vancouver and Toronto. Located in Kitsilano, women can now try out their famous leak-proof underwear – also known as the ‘period panties‘ – as well as their many other innovative intimates in person!
Enjoy Offline Experience
Knix offers an online shopping experience that is as hassle-free as possible, with customer service seven days a week as well and flexible returns and exchange. Women wanted the chance to touch and try on their products before buying, and Knix saw success in pop-ups, and it’s by-appointment showroom; it was time to step into a permanent brick-and-mortar retail space. On trendy West 4th Avenue their modern and minimalist store is bright and inviting. The pale pink and yellow walls are adorned with original murals by Toronto-based artist, Leia Bryans.
These stores aren’t the only place Knix can be found. In addition to their stores in Vancouver and Toronto, their full range of products recently landed in all seven Canadian Nordstrom locations. This partnership allows women from across the country to feel their products for themselves.
The Knix Difference
Knix is renowned for its leak-proof underwear and supportive yet comfortable wireless bras. Since day one, they have offered a diverse size range, from 0 to 22 and have expanded their bras up to 42G. In the fall, they launched a maternity and postpartum line. This includes nursing bras, nursing pads, stretchy leak-proof underwear which adapts from pregnancy to postpartum, and more. This launch came on the heels of the Life After Birth Project. The powerful photo exhibit featured real postpartum photography from over 250 women, including some celebrities like Jemima Kirke, Jillian Harris and Christy Turlington. Earning international praise, this travelling exhibit launched in New York, followed by Toronto. More compelling stories and raw and honest photos can be found on the Life After Birth Project Instagram. The brand has never shied away from reality. Instead of hiding behind editorial images of perfection, all across their marketing campaigns, social media pages and website they feature women of every shape, size and age.
Knix is a global leader in intimates and has challenged taboos and boundaries at every step of the way since arrival on the scene in 2013. Joanna Griffiths, founder and CEO, built the brand around encouraging women to live free and unapologetic. Leaving aside the fantasy created by lingerie companies, Griffiths has built a brand for women, by women which openly addresses women’s issues such as incontinence, periods, night sweats, bounce support, and more. With such a solid model, it’s no surprise Knix placed 6th on the inaugural Report on Business ranking of Canada’s Top Growing Companies. A ranking of 400 Canadian companies on three-year revenue growth.
What is Next for Knix?
Knix’s success comes from their honesty and ability to listen to their customers for what their next product might be, which means you never know what ingenious take on intimates they will have next. No matter what direction they take, however, women of every shape and size can rest assured that they will be included in the innovation.
- Mona Butler is a writer for EcoLuxLuv Communications. Mona has a passion for cruelty-free beauty and is constantly on the lookout for new product recommendations. When not working, she spends her free time in the gym or with her nose in a book.
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