IKEA UK is calling upon furniture shoppers to try something new this winter, as they prepare to roll out a completely meat-free holiday menu for the first time ever.
The Swedish retail giant is swapping favorites like turkey for the Root Vegetable Tart Tatin and Vegan Mince Pies, along with other vegetarian and vegan options. This shift is part of the company’s goal of offering affordable and plant-friendly food in its popular cafeterias in stores across the world.
IKEA has been on this track for a while. Last month, they released their first vegan burger out of the “Foodbox” concept location in Coquitlam, BC. They are also reportedly developing a new “meatier” vegan meatball to release in Fall 2019 and will continue to shift their menu to fit changing tastes and preferences. Altogether, 50% of their current hot meal offerings are now vegan.
However, their vegan and vegetarian offerings aren’t made just for visitors with those dietary preferences. IKEA wants everyone to be open to new flavours and ingredient. “We really want to encourage our customers to try something new this year,” reads a statement from IKEA. “Both our meat-free dishes are packed full of flavour, to showcase how more sustainable options can be just as tasty.”
There is no word yet about when Canadians can enjoy an entirely plant-based meal this holiday season. However, visitors to Vancouver locations can enjoy the original vegan meatball, KORVMO Vegan Hot Dogs from the IKEA bistro, and a full lineup of vegan and vegetarian market products. Now there is plenty of reason to spend an afternoon at IKEA. What goes better than ogling after inexpensive home furnishings than sustainable and delicious food?