Conscious Choices: Women-Led Brands Redefining Style & Self-Care

Conscious consumerism is creating a new wave of women-led brands, reshaping the landscape of self-care, fashion, and lifestyle. From innovative personal care solutions to sustainable essentials, these brands are not only revolutionizing industries but also empowering individuals to make thoughtful choices for themselves and the planet. Let’s dive into the stories behind three notable brands that deserve a spot in your daily routine and home.

Athena Club: Elevating Self-Care & Empowering Women

Meet Athena Club, the trailblazing personal care company founded by Montreal natives Maria and Charles Desmarais. Driven by a mission to make high-quality body care accessible to all, Athena Club has garnered widespread acclaim since its inception in 2019. With an emphasis on transparency, affordability, and quality, Athena Club has disrupted the hygiene products market with its award-winning razor and clean body care.

Fueled by a desire to challenge the status quo, co-founders Maria, Charles, and Allie Griswold set out to create a lean, organic tampon delivery startup that would cost 40% less than other subscriptions. Beyond providing affordable products, Athena Club aims to empower women by destigmatizing periods through its Owl Periodical wellness blog and charitable initiatives, including donating 10,000 tampons to women in need.

Athena Club’s products are now available for in-person purchase at some major Canadian retailers, including Walmart, and Montreal-based Jean Coutu, and Brunet, marking a significant milestone for the brand. With a commitment to clean ingredients, sustainable practices, and innovative technologies, Athena Club is leading the charge toward a more inclusive and empowering future in personal care.

LIVØM: Sustainable Style

LIVØM, the Quebec-based lifestyle brand founded by Paule Lafrance, is redefining

sustainable fashion with its commitment to quality, style, and ethical practices. Inspired by the beauty of nature and a desire to create clothing that aligns with conscious living, LIVØM offers a range of thoughtfully crafted garments that elevate everyday wardrobes.

As spring approaches, LIVØM introduces its Soul Place Collection, a celebration of renewal and tranquillity. Crafted sustainably from linen, cotton, and viscose, the collection features a palette of green, rust, and taupe that reflects the awakening of spring. Inspired by Scandinavian design, the collection embodies femininity and provides versatility for any occasion. With a focus on comfort and conscious living, Soul Place is the perfect choice for those seeking mindful fashion for the season ahead.

Driven by a passion for artistry and sustainability, Paule Lafrance infuses her creative vision into every aspect of the brand, from design to production. In a world where fashion choices can have a significant impact, this brand is leading the way toward a more sustainable future by redefining what it means to dress with purpose and integrity.

Teaology Skincare: Harnessing the Power of Tea

Founded by Cecilia and Paolo Bevegni, Teaology Skincare is a testament to the transformative power of nature and innovation. Inspired by Cecilia’s love of tea and her background in the beauty industry, Teaology combines centuries-old traditions with cutting-edge technology to create skincare products that are as effective as they are ethical.

Through a patented process that replaces the product’s entire water content with 100% tea infusion, Teaology delivers intensive hydration and nourishment to the skin. From their popular Hyaluronic Acid Hydrating Serum (now available for a limited time in JUMBO size) to a range of cruelty-free, vegan, and B-corp-certified products, Teaology is committed to providing safe, natural, and sustainable skincare solutions.

Driven by a mission to redefine beauty standards and promote conscious consumption, Teaology has rapidly expanded into markets worldwide. Devoted to quality, innovation, and environmental responsibility, Teaology invites individuals to embrace a holistic approach to self-care and wellness through a common love for tea!

In a world where every purchase is a choice, these women-led brands are empowering consumers to make informed decisions that align with their values and aspirations. From prioritizing transparency and sustainability to promoting inclusivity and empowerment, Athena Club, LIVØM, and Teaology Skincare are leading the charge toward a more conscious and compassionate future.