The Oscars are known for many things: Designer outfits, the much-coveted award, the exciting after-party, and the incredibly lavish Oscars gift bag. This year alongside luxury travel experiences, handmade jewellery, and world-class medi-spa experiences, was Infuzed Thirst. This CBD infused sparkling water by Jigme Love (Mine & Yours co-founder) got placed in the hands of notable celebrities such as Leonardo DiCaprio, Scarlett Johannson, and Tom Hanks.
Have an Infuzed Day!
Jigme was inspired by healing when she created Infuzed Thirst. CBD is a non-psychoactive cannabinoid found in the marijuana plant. Meaning it has all the sleep aid, pain alleviation and anxiety relief cannabis is known for, without the high.
Jigme says, “After realizing the profound healing properties of CBD – and specifically how I saw it help my family and friends with sleep, pain alleviation, and anxiety relief, I was inspired to create a beautiful, delicious healthy beverage that consumers could enjoy throughout the day-something that did not taste medicinal in the slightest-and would naturally infuse into your daily routine.”
Like Vancouver, Los Angeles is a very health and wellness centre city, so Infuzed Thirst not only had to be delicious but zero-calorie and zero-sugar as well.
“Moving from Vancouver to Los Angeles has been a game-changer for launching a brand like this. There is nearly 4 million more people in Los Angeles than in Vancouver, LA has a long history of being health and wellness-focused, and California is the place to be to launch a CBD product in terms of suppliers, manufacturers, and consumer and retailer mindset. If you can make it here, you can make it anywhere!” shares Jigme.
Infuzed Thirst contains full-spectrum hemp complex, which means it includes all the compounds created by the plant: cannabinoids, terpenes, and flavonoids, minus the THC. While CBD plays the most substantial part in providing the healing benefits, these other compounds all have some to contribute. In most consumer products, however, only about 10% of these particles are absorbed into the body to provide benefits. Hemp particles are naturally significantly larger than minuscule cells in the human body, good luck at attempting to absorb them! For you to take advantage of all the wellness full spectrum hemp complex has to offer, the brand uses a nano-emulsification process. This brings those hemp particles down to a size more easily absorbed by our cells.
Infuzed at the Oscars
The Oscars gift offers luxury experiences galore. Everything one needs to look good and feel even better has been curated, and Infuzed Thirst is part of that. For the very first time, Jigme’s CBD beverage was included as part of the first-ever ingestible infused products in the bags. CBD infused products themselves only stepped onto the gift bag scene last year in the form of infused beauty products.
Alongside her beverage is a bucket-list-worthy experience: a 12-day trip for two to Antarctica. The vessel taking guests on the journey is the world’s first ultra-luxury expedition yacht, the Scenic Eclipse. When the urge to lay on the beach takes over, recipients can cash in their five-night stay at the latest lifestyle hotel in Waikiki, Hawaii: the Waikiki Beachcomber by Outrigger. After all their adventures out in the Hawaiian sun, they can rejuvenate their skin with up to $25,000 towards treatments with New York-based Dr. Konstantin Vasyukevich.
Welcoming CBD to the Big Leagues
It is thrilling to see smaller brands like Infuzed Thirst get the attention they deserve through such a high-profile event. Even more so considering not long ago, it would have been on the fringe of the health world. CBD infused products make it easier for those who may not have dabbled to dip their toes in and try. Combining the healing power of CBD and the refreshing bubbly nature of sparkling water is a match made in infused heaven.
- Mona Butler is a freelance writer based in Vancouver, BC.
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