EcoLux☆Lifestyle: Nonie & SophieGrace Join Forces for M(ask)Me Initiative

You know you are a fashionista when…COVID-19 forces mask-wearing into the mainstream and within 48-hours you were online shopping! Who knew protecting others and yourself from droplets could be so stylish and fun?

To keep everyone safe, we need to recognize that wearing a mask is just how things are and make the best of it – it is a whole new category of accessory to shop for – and let’s make decisions that benefit our community and help out the Canadian fashion brands who are creating fashionable, sturdy, and safe masks.

Masked-Up with Nonie & SophieGrace

Womenswear wear brands Nonie and SophieGrace have launched ‘M(ask) Me’, a collection of face masks designed to offer support for victims of domestic abuse, which has increased dramatically during the COVID-19 pandemic. These two brands are donating $10 from every sale to various women’s organizations across the country.

“When the pandemic hit, I immediately felt the urge to pivot and produce the highest quality of non-medical masks for everyone,” shares Nina Kharey, founder and creative director of Nonie. “The initiative with Emma and SophieGrace is a way for us to help those in need, those who may not know where to go for help and those whose lives may be in danger, by making a simple identifying mask as a symbol of hope and support.”

“COVID-19 has had a significant impact on women across this country, and as stresses mount for so many, those facing violence at home are even more trapped,” said Emma May, SophieGrace founder and creative director.

YWCA Calgary Partnership

In partnership with YWCA Calgary, the ‘M(ask) Me’ initiative offers support to members of the community who may be seeking safety as a result of domestic violence during the ongoing COVID-19 pandemic. Each mask features the ‘M(ask) Me’ logo on the side, indicating the wearer is equipped with the skills to foster safe conversations and information to local resources for those experiencing domestic abuse.

We Came for the Masks…Stayed for the Fashion!

The ‘M(ask) Me’ Collection is available now at maskmecanada.com. Follow Nonie and SophieGrace on Instagram to learn more about this initiative and domestic violence in Canada.