Did you know that the three most common triggers for hair loss in women throughout their lives are stress, dieting, and hormonal changes? Hair loss is one of those topics that may be difficult to bring up if you are a woman, and why is that? Well, it is estimated from a recent study that over 50% of women experience noticeable hair loss; that is more than 1 in every 2 women! Enter Olaplex and their line of products created specifically for women.
This NA brand has consistently relied on the efficacy of its products over modern trendy marketing campaigns. Doctors Eric Pressly and Craig Hawker, co-CEOs and developers of the Olaplex formula, created the now patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate, which restores damaged hair from the inside out. This bond-building technology is in all the products that have been used by thousands of Olaplex-certified stylists and salons around the world, including over 40 stylists in and around Vancouver. Oh, and did we mention they have been carbon-negative since 2015!
Sustainability Initiatives: Part of the Olaplex DNA
The brand is devoted to developing and maintaining sustainable products with environmental, social, and economic benefits. Their non-toxic formula promotes wellness in your hair without threatening the environment across the entire product lifecycle. In addition, the brand limits its secondary packaging to reduce waste and has accomplished some notable sustainability goals in the last few years: from saving 1 million gallons of water from waste to eliminating 56 million pounds of greenhouse gases and protecting 70 thousand trees from deforestation.
The Why of Women’s Hair Loss
Strength Starts Inside
The Olaplex treatment package is formulated with the specific goal of repairing damage from a variety of common factors in addition to protecting hair bonds. It has been shown to effectively reduce breakage, split-ends, and enhance the appearance of shiny, healthy hair. This trio is formulated for all hair types, whether straight, curly, fine, thick, coloured, or natural, so that everyone can experience stronger and more resilient hair.
No.3 Hair Perfector
This pre-shampoo treatment is proven to repair and strengthen hair from the inside out using the brand’s trusted “bond-building technology.” Apply this to your hair and leave it on for a minimum of 3 minutes, or 10 minutes for the best results. Then, wash, and use shampoo and conditioner as normal.
No.4 Bond Maintenance Shampoo
This highly concentrated reparative shampoo hydrates and nourishes hair all while being free-from which includes being vegan, free from cruelty, nuts, gluten, parabens, phthalates, and sulphates, as well as pH balancing.
No.5 Bond Maintenance Conditioner
If you are looking for a highly nourishing and hydrating conditioner, consider the No.5. This conditioner helps to improve the manageability of hair by producing softer, shinier locks while reducing damage, split ends, and frizz. Remove excess water from hair following a shampoo, apply the product and leave on for 3 minutes before rinsing.
- As Editor-in-Chief of EcoLuxLifestyle Magazine, Gio showcases and shines spotlights on Canadian brands and women-led businesses that promote sustainable lifestyles through innovative products and offerings. She is also an assistant editor for additional EcoLuxLuv Communications titles including Folio.YVR, Portfolio.YVR, and West Coast Weddings.
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