Last fall, giant sky-scraping tiara’s twinkled at Vancouverites from the muddy sides of BC Transit buses and downtown billboards with ‘Kimberlite Diamonds Coming Soon.‘ A half a year has passed and not a peep. I wondered if somehow a luxury diamond company had opened with zero fanfare but with commercial luxury space at a premium, it would have very difficult to locate in any of Vancouver’s tony neighbourhoods without being noticed. Kimberlite Diamonds surprised me this week when they reached out with an invitation to their launch and company details.
China’s Kimberlite Diamonds (1996) is opening its’ first North American flagship at 2828 Granville Street on Friday, July 6th. The 2,012-square-foot space on South Granville will soon be home to one of China’s top five jewelry brands which are known for their curated classic and contemporary brand jewelry collections. According to their website, the company has 700 locations in China.
CEO Kellan Dong will be on hand to welcome VIP invitation-only guests to view ‘The Moon Goddess’ haute masterpiece necklace with a 25.05-carat main moon-shape diamond with a total weight of 108 carats. This stunning piece can be worn two ways – see below.
Chief Designer Zhu Wenjun will attend and present live art of her signature masterpieces. Kimberlite’s pieces are structurally different from traditional diamond pieces in that they are organic in shape and tend to be larger, contouring the neck, shoulder, and décolleté.
At a jewelry show this past May at Shanghai’s Oriental Pearl Tower, Kimberlite presented 100 pieces of high-end jewelry on 100 models, in 100 luxurious evening gowns, with 100 singers and 100 dancers. This company defines ‘go big or go home’ philosophy of bling!
Vancouver-based Cutler designed the new store, and we look forward to seeing the finished boutique and the astounding diamond pieces!
Author Profile
- Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.
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