Eco- and ethically-conscious haircare brand RAINCRY has brought three new hair treatment systems to tame even the most problemed locks. Founder and Creative Director Feisal Qureshi took the main problems: lack of volume, frizz, and dullness and created three steps to combat each.
Every system is pH balanced, paraben-free, sulphate-free, phthalate-free, and cruelty-free. They are safe for those with dyed hair, using keratin treatments, and are safe to be used regularly.
RAINCRY PUMPS UP THE VOLUME
The RAINCRY volume system proves that not only is bigger better, it is also attainable. Step one is to shampoo using the volume wash. It combines Alpha Hydroxy Acid, fortifying seashells and grapefruit extract to fortify, rejuvenate, and overall create weightlessness in your hair. Step two is to plump up that now weightless hair by conditioning with the thickening rinse. Collagen, omega 3 and 6 fatty acids and evening prime rose work together to thicken, strengthen, and regenerate the hair and scalp. Finally, during your daily hair routine spritz in the leave-in daily densifying treatment. This treatment blends copper peptides, biotin, and calendula extract to do triple duty by enhancing root volume, provide heat protection, and supporting hair growth. This three-step treatment is best used by those with fine to normal hair.
KEEPING THINGS SMOOTH
Having thirsty hair can leave hair feeling brittle, frizzy, and overall unhealthy. The smooth system will have that thirst quenched in three easy steps. The blend of amia oil, jojoba oil, and vitamin B5 in the smoothing shampoo will gently cleanse while nourishing and strengthening damaged hair. Say farewell to the damage done by chemical treatments and styling. To continue to nourish and repair hair work in the nutritive conditioner next. Double-bond cysteine complex blended with ancient plant extract, African marula oil, and rich shea butter work together for soft and frizz-free hair. Give your hair a burst of protective hydration every day with the daily hydrating treatment. Abyssinian oil bergamot extract and castor see oil blend together to protect hair from humidity, heat and provide hydration all day. All while being non-greasy. This system is best for dry, coarse, and frizzy hair.
RAINCRY WILL HAVE YOU SHINING
Give your locks the radiance they deserve with the shine system. The polishing wash uses a mix of activated charcoal, sea kelp, and hibiscus essence to exfoliate the hair of the impurities, which cause it to look dull, protect fragile ends, and reduce hair loss. Follow this up by conditioning with the radiance rinse. Keratin Amino Acids, lavender extract, and cherry vinegar work together to reduce split ends, enhance shine, and close the cuticle to create a mirror-like finish. The final step is a two for one; the brilliance detangling spray will detangle have and act as a sort of high shine clear coat for your hair. With the power of slippery elm bark and camellia flower oil, this leave-in spray will keep you hydrated and shiny all day, without hair looking greasy or heavy. This system can be used by all hair types.
THE MAN BEHIND THE MAGIC
With over two decades of experience in the beauty industry, Feisal Qureshi has traveled far and wide for his craft. While he is known for his talent backstage at events, he is also an educator for leading beauty brands. Feisal is also a salon owner, who still spends time behind the chair for the loved of the culture and community. He founded RAINCRY in 2017, taking inspiration from the environment to set a new standard in the industry.