Smash + Tess Launch Holiday Pop-Up in Coquitlam Centre!

Smash + Tess is giving us all a head start on the holidays with a pop-up retail store now open at Coquitlam Centre. The seasonal shop—generously populated by Smash + Tess’s iconic Rompers and loungewear—marks the brand’s first brick-and-mortar retail space and fans of the brand cannot get enough of this new space!

smash tess, popup store, coquitlam centre, helen siwak, ecoluxlifestyle, rompers

Brick & Mortar at Coquitlam Centre

The nearly 3,500-square-foot shop is fully stocked with Smash + Tess’ bestselling Rompers, as well as new styles designed for the holidays. The brand has made the space their own with cheeky signage, a comfortable lounge area, and plenty of Instagram-worthy vignettes throughout. A rotating shop-in-shop featuring complimentary brands, a Romper Runway, and limited edition product launches are just a few of the unique elements customers can expect from the Smash + Tess holiday pop-up as the days move forward.

A Major Milestone for the Team

“Opening our first owned retail space is a major milestone for Smash + Tess.” said Ashley Freeborn, Co-Founder and CEO. “The online community we’ve built over the past five years is incredibly loyal. Not only are they passionate about Rompers, they also connect deeply to our value of inclusivity by design. We wanted this store to feel like an extension of our values, and we’re proud to be creating a space where our customers can feel represented, comfortable and confident.”

Finding Your Passion

Ashley, originally a teacher, who then ventured into corporate culture and training in the finance sector, Freeborn found her true calling as an entrepreneur when she noticed a gap—and a problem—in the fashion industry. The launch of Smash & Tess saw her receiving numerous business acknowledgements like being listed in Canada’s Top 40 Under 40, BIV Forty Under 40, StartUp Canada Entrepreneur of the Year, and listed as one of Canada’s Top Growing Companies.

A Changing Industry Celebrating All Bodies

Championing empowerment and inclusivity without exception, Smash + Tess has gained a well-earned reputation for challenging retail industry norms. The team faced unique challenges planning the pop-up shop, including a notable absence of mannequins larger than XL (a standard size 14). To ensure their full-size range from 3XS-4X is represented, the pop-up will include a real-life expression of a Visual Size Guide, celebrating bodies of all shapes and sizes.

Smash + Tess’s pop-up shop is located across from lululemon and Aritzia, and stocked with iconic bestsellers, including the Friday Romper, the Romperalls, and select pieces from the brand’s collaboration with Jillian Harris.

New arrivals include the Elevate Everyday Romper and Poinsettia Plaid collection available in sizes for the whole family. The store also features limited edition styles that local fans can get their hands on throughout the season.

***

EcoLuxLifestyle.co correspondent Brianna Schuss attended the Opening Launch and provided details for this story!

Author Profile

Helen Siwak - EcoFriendly Lifestyle Consultant: Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and digital women's lifestyle magazine EcoLuxLifestyle.co. She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at helen@ecoluxluv.com.