Keratinworks: At-Home Smoothing Products for Salon Ready Hair

Keratinworks: At-Home Smoothing Products for Salon Ready Hair
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One of the most important skills a person can learn is time management. Trying to fit a hair routine into all this can feel like an impossible task. Learning how to leverage your time, especially when it comes to your hair, starts with using the right cruelty-free products, like Montreal-based Keratinworks.
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For those with longer hair that isn’t in the healthiest of conditions, Montreal-based Keratinworks has developed a seamless, high-performance hair care system, so that you don’t have to spend hours undergoing repair treatments. Their new plant-based line of at-home smoothing products gives your hair the salon look on the go!

Caring Goes a Long Way

The Montreal-based woman-led company was founded by Corinne Ohayon in 2009, after visiting her hairstylist sister in Florida. Unsurprisingly, during this vacation, Corinne’s hair gave out to the infamous Sunshine State humidity. The result was frizzy and unmanageable hair. She needed a hair fix quickly and this is when she learned about keratin smoothing treatments. When Corinne returned home to Montreal, she found it hard to find a salon that knew what the treatment was. Soon after, she flew to Brazil to get trained and learn the ins and outs of the keratin industry.

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Corinne saw this as an opportunity to create a safer alternative.  After connecting with a very talented chemist in Brazil, she created the product and over the last five years, has worked on improving the formulation, its ingredients,  the techniques to apply it as well as maintaining it as a customizable product. Since then, the Keratinworks family has grown significantly, with hairstylists all over North America using her treatment on their clients.

The PURE Pack – For all hair types

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PURE Shampoo and Conditioner

Enriched with coconut water and oil, vitamins A, B1, B2, C and E. The shampoo and conditioner work together to infuse your hair with pure nutrients that produce health and shine while ensuring optimal pH level for smoothness. The duo also contains keratin proteins and amino acids that reinforce and prolong the effects of your Keratinworks treatment.

PURE Liss BB-Cream

The ultimate multipurpose leave-in conditioner. This unique natural ingredient combination provides hydration and conditioning, as well as heat-protection, damage repair, frizz control, shine and silkiness. Not only does it make your hair look and feel good, it has an irresistible fragrance!

PURE Crystal Serum

The finishing touch to any routine- this serum will further boost your hair’s shine and brilliance. The vitamin E, coconut oil, amino acids, berry extracts and plant-based keratin blend perfectly to nourish and protect your hair. Adding that final sparkle is sure to make you feel like you just left the salon.

Keratinworks products are available through their official website and if you have any questions – try their FAQ!

Author Profile

Giovanna Lazzarini
Giovanna Lazzarini
Vancouver-based writer, Gio finds her passion in the areas of fashion, content creation and marketing. She strives to promote a clean, conscious, and active lifestyle through her work. As she gains experience in the areas of fashion and marketing, Gio seeks to foster relationships with brands that have strong values and offer high-quality products.
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