PRESS RELEASE: Appointment of Giovanna Lazzarini to Editor-in-Chief

EcoLuxLuv Marketing & Communications Inc, the publisher of multiple West Coast-based digital lifestyle magazines, is pleased to announce the appointment of Giovanna Lazzarini to Editor-in-Chief of its women’s lifestyle title,

giovanna lazzarini,

Giovanna brings to the position a creative background in Fashion Business & Creative Arts (JCI Institute). Upon graduation, she freelanced directly in the fashion industry as a stylist, producer, designer, PR agent, and marketing coordinator and consulted with small local businesses. She is skilled in fostering relationships with brands and individuals, creating content for publishing and marketing campaigns for omnichannel promotions.

Over the past three years, Giovanna has grown with EcoLuxLuv Marketing & Communications, beginning as an intern from JCI to writer and assistant editor and now reaching the position of Editor-in-Chief. With her youthful exuberance and passion for eco-friendly content creation, Giovanna is poised to uphold the high standards and ethics of the departing Editor-in-Chief and founder of Helen Siwak.

“I am excited about being promoted to the EIC position at Since its inception, the magazine has catered to a mature audience, but post-pandemic, we have watched as more Millennial, Gen X & Y readers engage with our content. Our approach hits home with women of all ages, and in 2023, as we watch the world around us burn, flood, and be torn apart by climate change, we all need to step up and change our lifestyles. We can do this without sacrificing comfort and quality, which is the message of,”  Giovanna commented on her new appointment. She added, “From the beginning of my relationship with the team at ELL Comms, I believed in the messaging and feel honoured that it will be on me to make decisions regarding the content created and shared with our audience. Readers can look forward to more plant-based food – both dining and at-home cooking, clean and cruelty-free beauty, sustainable travel and hospitality, women-led local business spotlights, health and wellness tips, and expanding our content to include more events and personalities.”

Helen Siwak, Founder and CEO of EcoLuxLuv Marketing & Communications, publisher of, expressed strong confidence in the appointment, sharing, “Giovanna’s outgoing personality, attention to detail, and a natural curiosity about what makes our communities stronger was key in the decision to move her into this position. She will grow our audience and guide them toward a more compassionate lifestyle. She will do this through the expansion of curated content that continues to support local businesses and showcases entrepreneurial women, champions human and animal rights, and offers content that isn’t based on trends but on making sound decisions as consumers – content that represents where we want to be rather than where we have been.”

As Editor-in-Chief, Giovanna will oversee all content creation and social media decisions, manage strategic partners and public relations, attend local events and launches, and lead the sales team in building sponsored content offerings. 

EcoLuxLuv Marketing & Communications welcomes Giovanna Lazzarini and invites PR firms, business owners, brand representatives, and others interested in the West Coast lifestyle to connect with her at

Author Profile

Helen Siwak - EcoFriendly Lifestyle Consultant
Helen Siwak - EcoFriendly Lifestyle Consultant
Helen Siwak is the founder of EcoLuxLuv Marketing & Communications Inc and publisher of Folio.YVR Luxury Lifestyle Magazine and digital women's lifestyle magazine She is a prolific content creator, consultant, and marketing and media strategist within the ecoluxury lifestyle niche. Post-pandemic, she has worked with many small to mid-sized plant-based/vegan brands to build their digital foundations and strategize content creation and business development. Helen is the west coast correspondent to Canada’s top-read industry magazine Retail-Insider, holds a vast freelance portfolio, and consults with many of the world’s luxury heritage brands. Always seeking new opportunities and challenges, you can email her at
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