UK-born haircare brand, Noughty, was created with the intention to make natural, plant-based products both simple and accessible. Now available across Canada at London Drugs and Shoppers Drug Mart, they are making it easy to add vegan and cruelty-free hair care products to your baskets while out and about.
Woman-Founded and Led
The company was founded in 2016 by two long-time friends, Rachel Parsonage and Lorna Mitchell.
Both women, as successful professionals in the beauty industry, combined their knowledge with a passion for natural ingredients and ethical production. As a result, they became the first natural hair care line to become Leaping Bunny certified by Cruelty-Free International.
Rooted in The Science of Plant Power
With an impressive 97% natural formulation, the ingredients are the true heroes behind the results of Noughty. Both simple and transparent, every product is rooted in the science of plant power with readily available information on each product. Behind every ingredient and decision is dedicated research and full trust in the effectiveness of nature’s best.
The brand’s Beauty Botanist, Jennifer Hirsch, is dedicated to creating products with the highest quality plant-based performance. Together with laboratory experts, Jen’s encyclopedic plant knowledge is vital in determining the efficacy of ingredients in every part of the process. The dreamy concoction of coconut, olive oil, sea kelp, blue mallow flower and argan oil leaves hair soft to the touch, and smelling like a slice of heaven.
To The Rescue Shampoo & Conditioner
This shampoo and conditioner duo is the perfect first step in transitioning from dry and damaged hair into a hydrated, healthy shine. Replenish moisture while simultaneously cleansing with the To The Rescue Shampoo, and further softening ends with the To The Rescue Conditioner. The super-quenching formula is made with sweet almond and sunflower seed extract.
To The Rescue Treatment Mask
This powerful remedy for dryness is a brand best-seller. A richly packed formula containing blended oils, sweet almond and black oat extracts that revitalizes hair and improves elasticity. Transform breakage and damage into hydrated shine with a mask that leaves a sweet and fruity aroma.
To The Rescue Serum
This serum takes plant-powered performance to the next level. The dense texture coats hair in sleek shine with heat protection up to 220C, shielding from damage. The styling serum creates ease and delivers results by combating frizz and adding a polished finish to your look. The To The Rescue Serum is an irresistible fruity addition to any hair care routine.
Running the Race of Ethics
You can rest assured in the commitment of the brand towards ethics and personal responsibility. With over 30 awards and a Leaping Bunny certification under their belts, Noughty vows to never stray from testing their products on people, not pets. Their lifelong promise is to remain vegan, vegetarian and cruelty-free; never using any animal-derived ingredients in their formulas.
Every product is free from parabens, sulphates, petrochemicals, and silicones, containing a vast array of high-performing, high-quality natural ingredients. The gentle formula ensures they are safe and ethical for the whole family, including your favourite furry friend.
Where to Find Noughty Hair Care Products
Author Profile
- As Editor-in-Chief of EcoLuxLifestyle Magazine, Gio showcases and shines spotlights on Canadian brands and women-led businesses that promote sustainable lifestyles through innovative products and offerings. She is also an assistant editor for additional EcoLuxLuv Communications titles including Folio.YVR, Portfolio.YVR, and West Coast Weddings.
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